While writing
this, I tried to pour a Black and Tan using a spoon and got
a mixed up amber beer rather than the desired half black and
half tan drink I wanted. And that does make a difference. Not
only does it lack the esthetic appeal of a properly poured Black
and Tan, but the contrasting flavors are missed entirely.
You see,
as a drink, the Black and Tan offers the best of two different
classic beer styles. The stout, or porter, starts you out with
a silky, creamy, dry body. This is followed by the snappy crispness
of a lager or fruity, citrusy hoppiness of an ale.
To
Inform and Imbibe
So why the turtle shape? Bill Arnold, Brütül's founder,
is an environmental biologist with experience in protecting
aquatic environments. He has helped to restore habitat for salmon
and trout. He has also done marketing for a world wide firm
specializing in wetlands remediation. He claims to have 'taken
an interest in black and tans' while in college. When he decided
to start a business, Bill naturally wanted to combine his interest
in beer with his background in marketing and wetland preservation.
The result is the Brütül.
"I
enjoyed pouring layered beers almost as much as drinking them,
and I thought a black and tan tool with a "churchkey"
bottle opener would be a handy item."
"What
is so nice about layered beers, is you get to enjoy three distinctly
different flavors in the same drink: the top beer (usually dry
stout or porter); the bottom beverage (pilsner, ale, lager,
cider, champagne, etc.) and a blend of both in the middle. I
also like the "production value" of the black and
tan. I have friends that layer three and four beers in the same
glass. Black and tan parties can get very competitive."
For
the design of his flagship product, called the Lagerhead®
Turtle, Bill looked to nature, turtles and tortoises in particular.
He chose the alligator snapping turtle (Macroclemys temminicki)
as his design model. The shell is the base over which the stout
is poured, the claws rest on the lip of the glass, and the head
doubles as a bottle opener. Because this species of turtle is
endangered, it is the perfect bar tool to help both inform and
imbibe.
Saving
Turtles Is a Snap
But the alligator snapping turtle isn’t just the inspiration
for the form, it is also the beneficiary of the function. That
is to say, part of the sales proceeds are used to fund the Lagerhead
Foundation, a charity that Arnold founded dedicated to protecting
turtles and their habitat. The foundation started out by translating
foreign research into English in order to help coordinate information
sharing among turtle scientists around the world . Eventually
Bill hopes the foundation will attract funding partners, like
big beer companies, in order to launch larger projects like
securing water rights, or conservation easements for sensitive
lands slated for development.
The alligator
snapping turtle is one of the largest freshwater turtles in
the world. Commercial harvest and habitat degradation has reduced
it to 10% of its historic range. The adult alligator snapper
spends much of its time in riverine habitat: deep river channels,
sloughs, and side channels, whereas the juveniles need shallower
water and well-vegitated stream margins for cover. Bill says,
"The ideal project for the Foundation would be to secure
a parcel of land that already has diverse aquatic habitat values
- most likely with a conservation easement - and create an area
for the preservation and study of the species...in perpetuity."
He actively encourages naturalists and scientists to contact
him with projects that may be a good fit for the Foundation.
So far he has received responses from Louisiana, Florida, and
Alabama related to the snappers, Maryland and Virgina for other
turtles, and Japan, Vietnam, and Australia for sea turtle work.
Asked about
what he sees coming down the line for Brutul, Bill responded:
"I
personally am very interested in methods and technologies
coming online that help the big brewers conserve water and
better manage their wastestreams. Brewers that adopt the better
practices will also have a great competitive advantage."
"The
Lagerhead Foundation is funded almost entirely from Brutul gear
sales, which Bill says have been very strong recently. We are
currently working with two brewing companies in the Southeast
to help promote the Foundation. I can't divulge which brewers,
but they all have a strong track record with environmental stewardship
and conscientious brewing practices. We are also beginning to
attract attention from private and corporate donors. If our
projections hold, we should be able to launch some new projects
this summer."